Online media and online businesses are essential to our modern world. The digital platform lets you connect with your customers in different ways and increase your brand’s recognition, while attracting customers to your products or services. You can also increase traffic to your website through social media or search engine results, as well as other websites. This will increase the revenue potential of your website.
Digital media companies are those that create the, produce, distribute or exploit digital content in a variety of formats and across a broad variety of platforms. Podcasts, video, blogs, and ecommerce sites are just a few examples. Some of these businesses operate on subscription-based models that are similar to the traditional newspaper or magazine model, in which users pay a monthly cost to access content.
The digital medium offers new revenue streams that were not previously available. It’s important for a media company to know the new options and how they can be used to their advantage.
The three major types of digital media are owned as well as earned and paid media. Owned media is content that your company owns and controls, including your website, blog and social media channels. The more owned media an organization has, the more visibility it will receive in search results pages for engines. Therefore, it is important to optimize your owned media so that search engines are able to find it and rank it. Paid media can be described as PPC or social media advertisements and advertising that retargets. Earned media is content that is that is shared by your customers which can help build your brand. Examples include suggestions on social media and e-WOM.